BANGALORE will house the country’s largest one-stop shop for marque retail brands, along with a luxury hotel, spread over eight acres. This Rs 300-crore project — MBD Zephyr — being promoted by the New Delhi-based MBD Group and located in the heart of Whitefield, Bangalore’s IT suburb, will be a mixed-use lifestyle destination.
The first component at MBD Zephyr is the 350-key plus luxury hotel spread over 300,000 sq ft. The company is understood to be in talks with the Regent, the Four Seasons, the Ritz-Carlton, apart from a few European boutique hospitality majors to launch the same. The company, according to Sonica Malhotra, director, MBD Group, is looking to duplicate the Delhimodel in Bangalore where it will partner with a leading hospitality major to launch a co-branded luxury hotel, owned and managed by the company itself.
The premium entertainment zone includes a multiplex theatre offering, food and beverage options and galleries and studios to showcase fashion, art and lifestyle. Next in line is a luxury retail area spanning 6,95,000 sq ft that would target leading luxury brands such as Gucci, Ferragamo, Channel, Versace, Louis Vuitton among others. “We are in talks with several luxury brands. So far, the responses from Escada and Dunhill have been very positive. We expect confirmations in a few months time,” said Ms Malhotra.
Zephyr is third in the group’s portfolio of mixed-use development in the country and targets the topend of the market. “The project is slated for completion by end of 2010. The development, strategically located 9 km from the existing airport and 20 km from the upcoming international Airport (connected through the 6-lane expressway), comprises a frontage of 580 ft, large floor plates of 200,000 sq ft and 1.10 million sq ft of dedicated car parking space.” said Sonica Malhotra, director, MBD Group. I
In a bid to bolster Zephyr’s luxury experience, the MBD Group has signed on UK-based architect WATG that has designed some of the flagship hotels of the Four Seasons, Grand Hyatt, Mandarin Oriental, Ritz Carlton and many more. “Where Zephyr differs from any other mixed-use development is that it does not end with being just a mall, a multiplex and a hotel; it lays great emphasis on the common area initiatives and service designs such that the pre and post shopping experience that is as luxurious as the brands the customers shop for,” added Ms Malhotra.
MBD Zephyr is an initiative of the New Delhi-based Rs 175-crore MBD Group, which has a diversified portfolio of hospitality, real estate, and mall development & management, apart from a long presence in the publishing industry. Its ongoing mixed-use developments, the MBD Neopolis in Ludhiana and Jalandhar, target the premium segment.
No comments:
Post a Comment