LUDHIANA: FieldFresh Foods, farm unit of telecom major Bharti Enterprises, has decided to grow and source vegetables and fruits through contract farming in Punjab instead of the earlier collaborative route. “We have decided to adopt the contract farming model in Punjab for growing and sourcing vegetables and fruits, under which we will directly establish contact with farmers. We will soon come out with the detailed plans,” Bharti Enterprises vice-chairman and FieldFresh Foods director Rakesh Bharti Mittal said here.
ET
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