Piramyd to focus on food business

Piramyd Retail Ltd, which is fast expanding both its retail format stores Piramyd and Tru Mart, intends to increase its focus on food business in coming years. The company plans to flood the food segment with its inhouse brand of butter and sauces, among others. “The food and grocery segment is a major revenue earner. In all other segments except personal, brand loyalty is much low. We have already launched our grocery and spices brand in select markets and later plan to introduce dairy products as well,” said Upamanyu Bhattacharya, chief executive officer of Tru Mart. “We will be coming up with 75-90 stores across the country. Each store will cater to 2,500-3,000 people,” he said. Piramyd is also fast changing the model of Tru Mart stores from neighbourhood stores to supermarkets.