Arvind Murjani Brands, which sells Tommy Hilfiger products in the country, plans to open 11 more exclusive outlets in the next six months to meet the rising demand for branded garments. “We have nine exclusive outlets in seven cities now. We plan to open 11 more this year, making our presence in nine cities by the end of December,” Shailesh Chaturvedi, CEO, Tommy Hilfiger Apparel India, said. Although he declined to give the total investment the company plans to make in India, Mr Chaturvedi said it usually takes Rs 1-2 crore to put up an exclusive store.
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